The returners among you may notice there has been some shift around the layout, but primarily I want to address the advertising space. This is something relatively new and recently published to the WordPress Plugin page (WordPress plugin | WordPress.org) its a new form of monetization for “bloggers” which is paid out in Ethereum and pretty much the only competition to Google’s AdSense.

You can quickly monetize your site without waiting (looking at you AdSense, who removed my monetization thus making me now wait 3 days to have it re-enabled) by simply installing the add-in inputting an Ethereum address and placing the shortcode where ever you feel it would look best, you get to choose from a few banner sizes.

  • 336×280 – Large rectangle
  • 300×250 – Medium rectangle
  • 728×90 – Leaderboard
  • 300×600 – Half-page or large skyscraper
  • 320×50 – Mobile leaderboard
  • 720p – Video

If you don’t already have an address they are offering a quick step through via metamask to get you an account created. I personally didn’t follow through on this as I already have a few wallets available to me. If you didn’t want to use the shortcode option, you can also visit their site directly to

So how does it work? After you’ve inserted their HTML snippet or installed the plugin and pasted your shortcode in your desired location your ad space is automatically openly auctioned off using a smart contract every two weeks to the highest bidder. They claim their service is suitable for any content in their words, “not just crypto-related, e.g. websites, blogs, videos, even billboards”. “You just let the open bidding market automatically and continually find the perfect ads for you”. Once that’s all done and dusted the earnings go directly into your Ethereum account which is a win with no hanging around if you want to read up a little more their website is ethereumads.com/.

Another tantalising piece of information is that the payouts are 23% higher than Google! Google Adsense only pays you 68% of your ad earnings, they on the other hand are paying out a whopping 90%. They also claim their targeting to be better due to the competitive nature of getting the advertisers to bid on the ad space whilst also allowing for some privacy as there is no sharing of personal information such as Email addresses, names or bank details!

 

This may well prompt a follow up to see how well it performs if at all, as I’m still currently stuck in the tedious application process for AdSense… AGAIN!

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